The word Heritage is defined by WDIA! Closing in on 70 years of success WDIA-AM is the voice of the city. Playing yesterday’s urban oldies and featuring some of the best local talk. If you want to know what’s going on, tune to WDIA! Bobby O’Jay, Bev Johnson, Stormy, Kylan and Stan Bell are names that everyone in Memphis recognizes. These personalities are a trusted part of the community and can activate a consumer second to none.