Memphis’ Only Hip-Hop and R&B

WHRK-FM Plays today’s mainstream urban and R&B hits. K97 has been the top station in Memphis for reaching adults 18-34 for several years. K97 has an audience that is very engaged with the lifestyle and can be quickly activated. Personalities such as The Breakfast Club, Devin Steel, Big Sue and Mike Tee dominate the airwaves.

  • Call Letters: WHRK
  • Format: HIPHOPRNB
  • Dial Position : 97.1 FM
  • Brand: K97
  • Target Listener: Adults 18-34

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